Bannister Preston: A Modern Rebrand for a Growing Local Firm
We’ve recently completed a full rebrand for Bannister Preston, a local solicitor firm who felt it was time for a proper update.
Their previous logo and identity had served them well, but it no longer reflected where the firm is now — or where it’s heading. The brief wasn’t about chasing trends or change for the sake of it. It was about modernising the brand so it feels current, confident, and in line with the best of the legal sector today.
The previous logo felt a little tired and outdated
A Clear Step Forward
This wasn’t a light refresh. The new logo and visual identity are a clear departure from what came before — simpler, more modern, and better suited to today’s digital-first world.
The aim was to create something that:
Feels professional without being stuffy
Stands comfortably alongside leading firms in the sector
Works consistently across web, print, and day-to-day communications
Most importantly, it needed to reflect Bannister Preston as they actually are — not a generic “law firm brand”, but a well-established practice that’s evolving with the times.
A Genuinely Enjoyable Project
It was a pleasure working with Bannister Preston throughout the process. They were open, thoughtful, and clear about what they wanted to achieve, which always leads to the best results. And as ever, it’s especially good working with another local business.
As they put it:
“We are extremely pleased with the rebrand of our firm’s logo. From the outset, Andy took the time to understand our Practice and delivered a modern and professional design. Great communication and responsive throughout and we are very pleased with the end result. We would not hesitate to recommend.”
Is Your Brand Still Doing Its Job?
Many solicitor firms and professional services businesses haven’t looked seriously at their branding in years. The market moves on, client expectations change, and competitors don’t stand still.
If your brand no longer reflects who you are — or how you want to be perceived — it may be worth asking how it compares to the firms you’re up against today.
If you’re considering a refresh and want a straightforward, honest conversation, feel free to get in touch.